This camera is most definitely my new favorite suggestion for those folks who ask me what camera they should buy. There is no one camera to suggest for everybody’s needs, but almost everybody who asks is in the looking-to-step-up-to-something-nicer-than-my-point-and-shoot category. For those buying a professional or serious amateur choice, I am rarely asked what I think, because they know what they want without asking me. So, almost everybody is in that middle range: no more point-and-shoot cameras and no felt-need for $1000+ purchases.
For the needs of most, I would suggest the Fujifilm X10. My coworker once asked me, after watching me suggest different cameras for different people, “Why do you suggest different cameras and why do you never suggest your own camera?” I try my best to understand the primary concerns people have, what they want out of their camera, what has been the biggest problem with their current camera, and what kind of photography they will be doing. More often than not, price is the driving concern, and the X10 provides much more for your money than any camera I know of in a similar price range. Read the Post Best Bang-for-Your-Buck Camera Buy